- December 12, 2021
- Posted by: Robert Brown
- Category: Investing
Lance Armstrong wristband is a yellow silicone gel bracelet that contains the word “Livestrong.” It was launched in May 2004 as a fund-raising product for Lance Armstrong’s Foundation. The wristband was not really created by Lance but it was developed by Nike and the ad agency Wieden+Kennedy as a means of support to Armstrong and, of course, for publicity.
Armstrong understood the need for cancer research funding. That is why, the wristbands have become part of the Wear Yellow, Live Strong educational program that aims to raise money for cancer research, educate people about cancer and encourage them to maximize the way they live their lives. The livestrong bracelets were sold in 10s, 100s, and 1,200s. In partnership with Nike, the Lance Armstrong Foundation wanted to raise $25.1 million for cancer research and awareness. The campaign was widely successful because within 6 months, 70 million bracelets worth $1 each were sold!
If you’re wondering why it was yellow instead of any other color, it is because yellow is the color of the jersey worn by the leader of the Tour De France. And Armstrong holds the record of the most wins for the competition. Because of the wild success of these wristbands, other charities and nonprofit organizations decided to create their own bracelets for fund-raising and awareness campaigns. But they could not duplicate the success of the Livestrong campaign.
By the end of Summer 2004, the wristbands became fashionable accessories throughout United States, especially among sports enthusiasts who followed the championship bids of Armstrong in the Tour De France. It became popular worldwide soon after that. Even other cyclists at the Tour De France wore the wristband in support of Armstrong’s advocacy. Even presidential candidates wore it, news anchors, actor Matta Damon as well as other athletes wore the wristband. In addition to this, Oprah also endorsed the wristband, boosting its sales even more!
Interestingly, some hospitals had to remove the Livestrong wristbands from patients because this is very similar to another band that states “Do Not Resuscitate!” Even moneymakers profited from the wristbands. It became a hot item in eBay and counterfeits proliferated all over the world!
When Floyd Landis was convicted of doping in the Tour De France, The Onion news parody website created a spoof bracelet with the words “Cheat to Win.”
Although Lance Armstrong is already free from cancer, the Livestrong campaign lives in the heart of so many people around the world because of the hope it kindles in their hearts as well as the connection to Armstrong that they feel.